Samir holds a Bachelor's Degree in Accounting from Universiti Utara Malaysia (UUM) and has been a member of the Malaysian Institute of Accountants since 2001. Starting his career as an audit assistant in Kuala Lumpur, he gained expertise in regulatory compliance and provided business and financial advisory services to various industries. In 2005, he ventured into food production through spice processing and later entered the coffee industry in 2009, cultivating Robusta and Arabica coffee in Indonesia and Malaysia. Recognizing the potential of the coffee industry, he expanded into commercial coffee farming in Temerloh and Janda Baik, Pahang, while researching cultivation and processing techniques. In 2014, he trained as a barista and roast master at Bon Café Academy, mastering quality control and coffee grading. Through continuous research, he developed seven phases of coffee flavor control and modification. He aims to contribute his expertise in coffee and spices to the development of the Malaysian communities in Malaysia.