{"id":775,"date":"2026-09-04T06:51:53","date_gmt":"2026-09-04T06:51:53","guid":{"rendered":"https:\/\/alamsariraya.com\/?page_id=775"},"modified":"2026-09-04T09:24:48","modified_gmt":"2026-09-04T09:24:48","slug":"area-centre","status":"publish","type":"page","link":"https:\/\/alamsariraya.com\/index.php\/area-centre\/","title":{"rendered":"AReA Centre"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"775\" class=\"elementor elementor-775\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-17f3ef6e e-flex e-con-boxed e-con e-parent\" data-id=\"17f3ef6e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-28c7688a elementor-widget elementor-widget-elementskit-heading\" data-id=\"28c7688a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"elementskit-heading.default\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" ><div class=\"ekit-heading elementskit-section-title-wraper text_center   ekit_heading_tablet-   ekit_heading_mobile-\"><h2 class=\"ekit-heading--title elementskit-section-title \">AReA Centre<\/h2><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1c8347c e-con e-atomic-element e-flexbox-base e-d91be61 \" data-id=\"1c8347c\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"1c8347c\" data-e-type=\"e-flexbox\" data-id=\"1c8347c\">\n    <div class=\"elementor-element elementor-element-0ef7aac e-flex e-con-boxed e-con e-parent\" data-id=\"0ef7aac\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f839b88 e-grid e-con-full e-con e-child\" data-id=\"f839b88\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-be289e6 elementor-widget elementor-widget-heading\" data-id=\"be289e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Our AReA Centre <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bbd4b3d elementor-widget elementor-widget-text-editor\" data-id=\"bbd4b3d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The 7-acre Alamsari Raya Regenerative Agriculture (AReA) Centre has been under development since June 2025 in Kg. Gantok, Temerloh, Pahang as a collaborative initiative between Alamsari Raya and Sultan Ahmad Shah Environment Trust (SASET). The centre comprises a 2.5-acre robusta coffee regenerative farm, coffee Processing (Roasting Centre), the workers&#8217;s hut, store building, canteen, nursery and arabica plant area, fruit orchard, regenerative robusta plots, and the cultivation area for arabica coffee, patchouli, and cocoa trees.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-dcdf403 e-flex e-con-boxed e-con e-parent\" data-id=\"dcdf403\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6e6071d e-con-full e-flex e-con e-child\" data-id=\"6e6071d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1cfa128 e-con-full e-flex e-con e-child\" data-id=\"1cfa128\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f2fdb3a elementor-widget elementor-widget-image\" data-id=\"f2fdb3a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/alamsariraya.com\/wp-content\/uploads\/elementor\/thumbs\/WhatsApp-Image-2026-09-04-at-4.24.51-PM-rswgktfwkr6yspbckjmef4tcko5yjo6fbc6zqok174.jpeg\" title=\"WhatsApp Image 2026-09-04 at 4.24.51 PM\" alt=\"WhatsApp Image 2026-09-04 at 4.24.51 PM\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2e0a06d e-con-full e-flex e-con e-child\" data-id=\"2e0a06d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-c5ba709 e-con-full e-flex e-con e-child\" data-id=\"c5ba709\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fbd5a21 elementor-widget elementor-widget-heading\" data-id=\"fbd5a21\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Primary Functions of the AReA Centre<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9347427 e-con-full e-flex e-con e-child\" data-id=\"9347427\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-604a07e elementor-widget elementor-widget-text-editor\" data-id=\"604a07e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Provide a coffee agroforestry model and high-density coffee plantation mode<\/strong>l -The AReA Centre will develop and demonstrate sustainable coffee farming systems, showcasing both agroforestry practices that integrate coffee with other crops and high-density plantation techniques to maximize productivity and efficiency.<\/p><p><strong>Serve as a one-stop R&amp;D centre for upstream and midstream coffee activities<\/strong> \u2013 The Centre will act as a research and development hub, supporting all stages of coffee production from farm management (upstream) to processing and product development (midstream), providing technical guidance, innovation, and training for stakeholders.<\/p><p><strong>Operate coffee midstream processes for the market<\/strong> \u2013 The Centre will manage the processing of coffee beans, including drying, roasting, and packaging, ensuring quality control and readying products for commercial distribution, thereby linking farm-level production directly to the market.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1ed34dd e-flex e-con-boxed e-con e-parent\" data-id=\"1ed34dd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a34d6a3 e-con-full e-flex e-con e-child\" data-id=\"a34d6a3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-9ca070a e-con-full e-flex e-con e-child\" data-id=\"9ca070a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-62dd193 elementor-widget elementor-widget-image\" data-id=\"62dd193\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/alamsariraya.com\/wp-content\/uploads\/elementor\/thumbs\/WhatsApp-Image-2026-09-04-at-1.04.13-PM-rsweg8j9roceft7mev968uodvp675j6iita155kr3c.jpeg\" title=\"WhatsApp Image 2026-09-04 at 1.04.13 PM\" alt=\"WhatsApp Image 2026-09-04 at 1.04.13 PM\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e9d4149 elementor-widget elementor-widget-heading\" data-id=\"e9d4149\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Overview of AReA Centre <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d6cba1c e-con-full e-flex e-con e-parent\" data-id=\"d6cba1c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-216decb elementor-widget elementor-widget-gallery\" data-id=\"216decb\" data-element_type=\"widget\" data-e-type=\"widget\" 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data-thumbnail=\"https:\/\/alamsariraya.com\/wp-content\/uploads\/2026\/09\/WhatsApp-Image-2026-09-04-at-12.36.17-PM-300x169.jpeg\" data-width=\"300\" data-height=\"169\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>AReA Centre Our AReA Centre The 7-acre Alamsari Raya Regenerative Agriculture (AReA) Centre has been under development since June 2025 in Kg. Gantok, Temerloh, Pahang as a collaborative initiative between Alamsari Raya and Sultan Ahmad Shah Environment Trust (SASET). The centre comprises a 2.5-acre robusta coffee regenerative farm, coffee Processing (Roasting Centre), the workers&#8217;s hut, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"postBodyCss":"","postBodyMargin":[],"postBodyPadding":[],"postBodyBackground":{"backgroundType":"classic","gradient":""},"footnotes":""},"class_list":["post-775","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AReA Centre &#8211; Alamsari Raya Sdn Bhd<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alamsariraya.com\/index.php\/area-centre\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AReA Centre &#8211; Alamsari Raya Sdn Bhd\" \/>\n<meta property=\"og:description\" content=\"AReA Centre Our AReA Centre The 7-acre Alamsari Raya Regenerative Agriculture (AReA) Centre has been under development since June 2025 in Kg. Gantok, Temerloh, Pahang as a collaborative initiative between Alamsari Raya and Sultan Ahmad Shah Environment Trust (SASET). 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